“EU packaging regulation is entering a new era,” said Benoit Henckes, CEO of UNITED CAPS. “These stricter rules emphasise design for recyclability, support responsible material selection, and aim to minimise unnecessary packaging while strengthening Extended Producer Responsibility. It’s a decisive moment for our industry.”

He continued, “At UNITED CAPS, sustainability has long been part of our DNA. We’re working hand in hand with customers to encourage lifecycle thinking, support compliance readiness, and provide reliable access to recycled polymers. Sustainability Week forms part of our broader effort to help every customer navigate the new regulations with clarity and confidence.”

Sustainability Week: The Details

As an industry leader, UNITED CAPS prides itself on its commitment to sustainability, offering thought leadership to the industry and a track record of footprint reduction, circular design, and transparency. This is the ethos behind Making Every Cap Matter – whether a standard or bespoke product.

In three not-to-miss Sustainability Week sessions, attendees will gain a better understanding of what UNITED CAPS brings to the market, how the company can help them navigate a complex regulatory environment, how sustainability has become elevated to one of the top three buying criteria, and much more. “These webinars go beyond theory,” added Mark Tomkinson, from the Communications Team at UNITED CAPS, who will host the webinars. “They focus on practical solutions that will help brands meet PPWR requirements and strengthen their sustainability credentials.”

Attendees can expect the following during these three live streaming sessions and will have the opportunity to ask questions to the UNITED CAPS experts:

• On November 4^th, 2 PM CET, UNITED CAPS' Mark Tomkinson’s sits down with Pierre-Henri Bournazel, Head of Group Sustainability at UNITED CAPS, for a conversation about one of the most significant shifts in European packaging regulation in decades, the Packaging and Packaging Waste Regulation (PPWR). Together, they explore how it will shape design choices, sourcing strategies, and market access, and what it will take for companies to thrive as sustainability becomes a business imperative.
• On November 5^th, 2 PM CET, Mark Tomkinson is joined by representatives from across UNITED CAPS for an open conversation about how sustainability is operationalised across the value chain, from product design and production to sourcing and strategy, so that every cap truly matters
• On November 6^th, 2 PM CET, Mark Tomkinson is again joined by Pierre-Henri Bournazel, Head of Group Sustainability at UNITED CAPS, to demystify one of sustainability’s most complex topics, mass balance. Together, they explore how this approach enables the transition to renewable feedstocks, what its limitations are, and how understanding it can help companies make smarter, more credible sustainability choices.

Register today for access to the live webinars and on-demand streaming via this link. 

Mark Tomkinson concludes, “Part of being BETTER UNITED is being a strategic partner and advisor to our customers helping them to navigate new legislation. I’m excited to be talking to expert voices during these sessions that can provide real world insight into the sustainability challenges facing the industry today, and into the future.”

UNITED CAPS invites industry professionals and media to learn more about its sustainability strategies and innovative product offerings by visiting https://www.unitedcaps.com/company/sustainability. 

For more information about innovative solutions from UNITED CAPS, please visit www.unitedcaps.com.

ABOUT UNITED CAPS

UNITED CAPS is a global industry reference for the design and production of high-performance plastic caps and closures. Extensive innovative capabilities and a broad portfolio of advanced standard and bespoke solutions make UNITED CAPS a preferred partner for world-leading companies. We support our customers’ value chain by safeguarding product integrity, assuring safety, consumer health, and sustainability, and ultimately protecting their brand reputation. UNITED is not just the name of our company; it’s also our core philosophy and the principle we stand for. Together, UNITED, we are always better, always stronger.

As a highly dynamic and flexible family-based group, UNITED CAPS offers end-to-end solutions, including mold-making capability, to serve a wide range of applications and markets around the world. The company is headquartered in Luxembourg and has manufacturing facilities in Belgium, France, Germany, Hungary, Ireland, Luxembourg, Malaysia, Spain, and the United Kingdom. Employing around 740 people, UNITED CAPS’s turnover amounts to 173 million Euros (as of the end of 2024), with over 10 billion closures produced.

www.unitedcaps.com

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