Described by CEO Benoit Henckes as "fresh and differentiating" UNITED CAPS unveiled a brand new "high impact" booth at INTERPACK which showcased how the brand, product portfolio and latest innovations come together to enable Differentiated Total Packaging Solutions.
Featuring exciting new graphics, powerful messaging and innovative new product displays, the 150sqm booth proved popular with customers, media and staff alike.
Chief Marketing Officer Astrid Hoffmann-Leist explained "Our booth at INTERPACK succeeded in telling the story of how our ability to RELATE, PERFORM and SUSTAIN enables the creation of Differentiated Total Packaging Solutions. We were able to provide a forum for customers to get excited about the possibilities of working with UNITED CAPS as well as our recent innovations like In-Mould Labelling and Bi-Injection.
Customer excitement was matched by media interest with a strong demand for 1to1 interviews with Benoit Henckes. A clever booth journey enabled customers to not only see products but also experience them in the 'play zone' and even take a look at the future with an immersive virtual reality app. To cap it all, a small cinema theatre showcased a new movie telling the story of UNITED CAPS brand!
Video highlights of UNITED CAPS at Interpack can be found here.